I decided that our victims should be female as they are seen as weak and vunrable, this is great for  phcological horror, we needed somone who could show that they where powerless, our storybords and scripts show the weakness of the characters as they are un-aware of the threat that is attacking them, also we show that they are drinking alcohol, they are clearly not drunk but people know that alcohol can make people more vunrable.

http://bilborough619.blogspot.co.uk/2012/01/static-target-audience-reaserch.html
our target reaserch shows us that the people who tend to watch phycological horrors are males aged 18- 24, we descovered this from our IMDB reaserch, our target audience matched this as our film involvled wommen as our main characters as this would interest men, the age rateing for our film is a 15 but 18-24 year olds are our main target audience.