A clip designed to reach my target audience

Our target audience are males aged 18- 29, even though the film is a 15 our IMDB reaserch said that the audience that watched phycolgical horrors where males aged 18- 29. So we made the opening look attractive to this audience we did this firstly by useing teenage girls because men are pulled in with haveing women actors. Secondly we added in the drinking alcohol because a large amount of men aged 18- 29 are at univesity living the "student life" which involves lots of drinking, we belived showing them this would give it a sence of normality.