Advertisement campaign

The poster that i made i belive should be shown online on sites such as facebook to viraly market it, the poster cant be shown outside in public because of the blood as people or children may see this and feel sick or scared. I would like the trailer should be released before the big summer block busters for example The Avengers  or a horror like cabbin in the woods, the second of the two would be more aceptable because it is a horror. Because we are a small company i belive that we should have the trailer before films at film festivles or before a "indie" film at a cinima.

engageing my audience

We wanted to engage our target audience primeraly but we didnt want it to be exclusive to them as we didnt want to lose posible audience. We targeted males with the appel of having women actors as the only cast in the opening sequence, this was easy to do and easy to do if we wanted to target females by switching the women for men. We also wanted to attract a target audience aged 18- 24 as we know this age group are of university age and most of them want the "student life" so we involved alcohol in the begining of the sequence.

The music we used at the begining was made with no clear genre, because lots of people aged 18- 24 are passionate about music we didnt want to include music that they would hate because that may make them stop watching, we made it purely instrumental so that people didnt complain about lyrics or bad vocals, the music was very up beat so typical of what you could find at a party, this is the feel we where aiming for.

The title sequence was ment to engage the audience but it was hard to do this, we thought that people would see people of their own age group in the title sepuence and relate to them thats why there where 3 teenage dead bodys, one child and 2 adults, the veriety was so that it wasnt exclusively teenages, this would be un-belivable and also it gave us a chance to appel to the audience outside our target audience.

shot by shot analysis of existing films

 LOGO - This logo from the film silent hill follow horror covnetions by setting it on a dark gloomy background, this logo is metalic looking and has a 3D layer so it stands out, the metalic look may have been to make it look like a knife a popular horror prop.

TITLES - the titles for the fiilm silent hill occurs over the opening scene but the titles, are chilling to look at, even though they where origanaly like this in the video game they are still chilling, the ash that surrounds the title is a good use of mise-en-scene as it develops a sence of enviroment.

 SUB GENRE - This scene from the shining is a great example of phycological horror conventions, the two girls stand there but then the child danny sees them dead with an axe infront of them, this is noramlity meeting phycological horror as the audience cant tell what is real and what is not.











CHARACTER - The character danny is a young boy who's finger can talk to him in a evil voice, we see this in the first sceen of the film, this is a great phcological moment as we dont know if tony(the finger) is real or just something made up in his head.











MISE-EN-SCENE - The mise-en-scene in this scene is great as the child, danny, is holding a knife which is a common wepon in horror films but is also writing REDRUM (murder backwards)in red lipstick, the importace of the lipstic being red is because that is what coulor people associate with death and blood, the word REDRUM is also written very childishly with some letters written the wrong way round, i belive this is to show the inocense of the child, this makes his actions seam scaryer and darker.



KEY SHOT 1 - (Heres johnny!) This scene shows that Jack (the man in frame) has some form of cabbin fever, the audience knows this but the other characters belive that he is crazy. The way that Jack is casualy walking and sticking his head through the door gives the sceen some form of normality but he is breaking down a door with an axe is scary for the audience because of how crazy he is.





KEY SHOT 2 - (all work and no play) This scene uses mise-en-scene to create a scence of fear, the character Jack was writeing a book on a type writer, but when another character looks at his work he as written hundreds of sheats saying "all work and no play makes jack dull boy" this creates fear because we belive that he has gone crazy and are scared about what might happen next.

shot by shot analysis of static

LOGO -This sub gerne is not the best fit for blood smears and 666 but as it is a production company logo it needs to be appropriate for all of their films. usualy for pshycological horrors the slow and bold as other logos i have reaserched have shown.

TITLE'S - Our titles fitted well with the conventions of a phycological horror, existing conventions show that the titles are jummpy and not linnier to cause a un-nerveing feeling for the audience. We used a "scrach" type font so it looks eched into the static, we found this in the film se7en title sequence it felt like it would fit our film well.

SUB-GERNE - I belive this shot uses a great convention from phycological horrors that is a vunerable girl is a target to the threat, usualy the camera would be at a high angle but its at eye level because that is where the threat is and its a POV of the threat. The audience understand that she is in danger because she scream's another convention that is in phycological horrors, showing disstress or pain without showing the threat.

CHARACTER - this shot shows that both characters are young females, this is a common convention in phycological horrors as women are thought to be weaker than men so are easyer to kill.
As we see here they are drinking alcohol this as people know can make you more vunrable to attack as reaction times and perseption is affected by alcohol, we did this to show firstly that they where getting ready to party but also to add more vunrability to them.

MISE-EN-SCENE - The mise-en-scene did chalenge typical phycological horror conventions as there was no clear props such as bloody knives ect... but our main chalenge to typical phycological mise-en-scene was the static on the TV as it was a threat but also an in-animate object so became part of the setting in mise-en-scene but a character when it kill's the girls.

KEY IMAGE 1 - (lipstick) most phycological horrors have a sceen where there is a scence of normality before the threat attacks, this is very common in phycological horrors. This shot was only a few seconds long but it showed that they where getting ready to go out, the sound track in this sceen is very up beat this is a big contrast to the slow dark and morbid sounds that happen later.

KEY IMAGE 2 - (Investigate) we thought this would be a great shot after hearing her freiend in destress she turns around and shouts out for her, as we see in most movies, we shot this in mid shot to see her expessions and so we see her turn around, it is also at this point we gradualy raise the volume of the music to build tension.

       




KEY SHOT 3 - (realisation) this scene both the audience and the character realises that the girl is sucked into the TV and appears dead, this follows the typical convention of phycological horrors of a unexpected twist or event occurs, we shot the body in long shot and keyed it onto the screen shot in mid shot, we darkend the lighting in the dead shot and brightened it in the life shots so that there was a clear deffiniton between the two "worlds".

KEY SHOT 4 - (The dead girls) this sceen is again an unexpected twist, I hope for this scene to shock and scare the audience because they wasnt expecting it, i did the exact same lighting for this shot as i did for the realisation shot. we belived that this shot would be the one that would hook people in because of the mystery that surounds the girls deaths, we put this at the end of the titles so that after you saw others that had been killed you would be supprised to see both girls dead in the same place.

STATIC poster

This poster is going to be used to make people want to watch the film, i used a silhouette of a hand to show that something or someone was inside the TV, i added the title into the hand and fill static into the text and allowed it to run off the TV display into "real life" i also did this with the blood to make it obvious that there was a link from "real life" to "TV world". The word help is to show that someone is traped in the TV and has written this in their own blood. The date 28-08-12 is the release date of the film but i used the burn and sharpen tool on it to make certain pixles darker to make it look like it has been there longer than the word help, i did this to hopefuly make people wonder what would be happening and want to see the film.

Dark Castle Entertainment - production company research

The logo for Dark castle entertainment is shown in the intro for the 1999 film House on haunted hill

http://www.youtube.com/watch?v=tGljx71ZWtg

the film tralior shows the logo but dosent appear in the actual film http://www.youtube.com/watch?v=GEcsi4Yo9Kk

The sepia overlay on top of the logo makes the logo seam older and slightly more creepy, our logo is a complete opposite to this, our logo is not a good fit for our film but a good fit for the horror genre, the Dark castle logo stays the same in every film but the style and colour changes between the films to fit the feel of the film. If i could re-make the logo i would have it fit the film STATIC but also be able to adjusted slightly to fit another film we make.

technoligies in our project